CropDrop

BrandingPrintSocial MediaWebsite

See the CropDrop project in the wild

CropDrop Logo

I designed and developed the branding, visual identity and website for CropDrop – a project that coordinates the redistribution of allotment produce to community organisations in Bath & North East Somerset.

The goal was to create a visual presence that appeals to a broad range of people including allotmenteers, food-project recipients and potential volunteers. It needed to be fun, inclusive and clear.

CropDrop Logo
The logo uses vibrant colours that reflect the joy of growing fresh natural produce. Cary, the carrot icon mimics the easily recognised digital map marker, while the grooves on the carrot represent the vegetable’s ridges, as well as a hand holding it to signify the journey of the food from ground to plate. The word ‘drop’ is italicised to highlight the positive forward movement involved in transporting surplus crops to local food projects.
CropDrop Website
The website needed to be instantly easy to navigate and understand. A limited colour palette (with pops of orange and green from the branding) helps make the site fun and visually appealing.
CropDrop Website - 2020 Summary Page
After a successful first year, the project needed an end-of-year summary that clearly presented an overview of key statistics that reflected the impact of the work done. This was a great opportunity to present information in a clear and comprehensive way, while also remaining within the visual identity of CropDrop and adding some humour.
CropDrop Website - Recipe Page
A number of recipes had been developed or shared by partner organisations and needed separate pages. QR codes were provided to recipients alongside some surplus crops, allowing easy access via phones without unnecessary printing.
CropDrop - Cary the Carrot Mascot
Cary was created as a fun carrot mascot to be used throughout the project.

More work

 

Bath Urban Treescape