Bread For Breakfast

BrandingPrint
Bread For Breakfast Logo

Bread For Breakfast was a trial project that involved transporting surplus bread and fresh produce to local primary schools in areas of high deprivation.

Bread For Breakfast Logo
The logo for the project needed to be bright, clear and accessible to families and children.
Bread For Breakfast - Toast Mascot
It was decided the project needed a fun mascot that the pupils would find amusing, so I came up with the design for ‘Toasty’, taking cues from the kawaii mascot tradition in Japan.
Bread For Breakfast - T-Shirt
T-shirts and hi-vis vests were required for the project volunteers, so I produced designs with the original logo and another featuring a transformed logo in a single colour monoline design, for the hi-vis vests and an alternate t-shirt colourway.
Bread For Breakfast - T-Shirt Outline Logo
The alternate t-shirt with an outline version of the logo.
Bread For Breakfast - Late Late Breakfast Show Invitation
An invitation to the presentation that detailed the trial project to local stakeholders.

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